Appointed Director of Spa
At W Fort Lauderdale - FL, USA
W Fort Lauderdale welcomes Starwood spa veteran Joan Bowden as the new director of its iconic bliss spa. Bowden’s responsibilities as director of spa will include overseeing marketing and promotions, retail initiatives and operations of the 4,000 sq. ft. facility featuring a luxe nail lounge, pampering treatment rooms, men’s and women’s lounges that open on to an outdoor terrace, a retail boutique and a legendary brownie buffet.
Bowden has unparalleled multi-property experience in the Fort Lauderdale spa scene, most recently serving as the director of spa at The Westin Beach Resort and Spa, Fort Lauderdale. There she was a part of the pre-opening hotel management team, responsible for creating the spa brochure, developing a spa budget, choosing retail products, as well as interviewing, hiring, and training associates. Prior, Bowden served as the director of spa at both The St. Regis Resort Fort Lauderdale and the Atlantic Hotel in Fort Lauderdale.