Named Executive Vice President & Chief Marketing Officer
At Playa Hotels & Resorts, B.V. in Fairfax - VA, USA
Bruce Wardinski, Chief Executive Officer, Playa Hotels & Resorts B.V. ("Playa") today announced the appointment of Kevin Froemming, to the newly created position of Executive Vice President & Chief Marketing Officer for Playa Resorts Management. Previously Froemming was President of Unique Vacations, the worldwide representatives of Sandals & Beaches Resorts.The announcement follows Playa's recent agreement with an affiliate of Hyatt Hotels to own and manage Hyatt's two new all-inclusive brands:Hyatt Ziva and Hyatt Zilara, throughout Mexico and the Caribbean. Playa also recently acquired Real Resorts.
Froemming brings more than 20 years of experience in marketing, sales, technology, and customer support operations to this new position. Prior to his 10 year tenure as President of Unique Vacations, he rose to the position of Chief Operating Officer of The Mark Travel Corporation's owned brands. In this capacity, he was responsible for bottom line profitability, and led the acquisition and integration team that was responsible for the addition of several major travel companies that were successfully integrated into The Mark Travel Corporation's portfolio of brands. He has also held senior positions at Wyndham Hotels and Renaissance Cruise lines.