Named Marketing Director
At La Quinta Resort & Club, A Waldorf Astoria Resort in La Quinta - CA, USA
Herman will oversee all aspects of marketing and communications for the renowned desert resort featuring 796 elegantly-appointed casitas and suites, Spa La Quinta®, three restaurants, 23 tennis courts and famed PGA WEST which includes five award-winning public golf courses.
A veteran of the leisure hospitality industry with over 15 years of experience, Herman previously served as regional director of marketing for KSL Resorts in La Quinta, Calif., in a newly-created position which included multi-property oversight, repositioning of new properties and strategic development of the hotel management company's desert portfolio. During his tenure with KSL Resorts, Herman was credited with a series of major accomplishments including the successful launch and rebrand of Montelucia Resort & Spa and boosting market share for the Rancho Las Palmas Resort & Spa product.
Raised in New Jersey and a current resident of La Quinta, Calif., Herman received his Bachelor of Arts Degree in Journalism from the University of Maryland, is a member of HSMAI and has been named a "Top 40 under 40" by Palm Springs Life magazine.