Appointed Director of Sales & Marketing
At The Knickerbocker in New York - NY, USA
Since joining The Knickerbocker in June 2013, Gemma Keating has been instrumental in the development of the hotel's overall concept and strategy leading up to its 2014 opening. In her role as Director of Sales & Marketing, Keating will oversee the strategic direction of sales and marketing, lead The Knickerbocker's leisure and group sales divisions, and manage all communications initiatives.
Having worked in the luxury hospitality sector for more than a decade, Keating brings a wealth of experience in the development of international market segments - in Europe and beyond, and has held sales and marketing positions with various Five- and Four-Star properties throughout the world. Most recently, Keating served as Director of Sales & Marketing for The Chatwal, New York, where she played an integral role in the opening of the hotel and managed all sales and marketing activities, as well as public relations initiatives. She routinely expanded sales revenue goals and provided the highest level of attention to The Chatwal's roster of discerning guests. Previously, she was the Director of International Sales at The Waldorf=Astoria, New York, where she successfully developed the hotel's International group market, which was a new market segment for the hotel at that time. Keating's experience also includes working within the sales divisions of several of Ireland's most acclaimed, upscale hotel brands.
Keating has earned consistent recognition from the Hospitality Sales & Marketing Association International (HSMAI) and the National Marketing and Sales Association for leading the "best hotel sales team" and providing "best hotel customer care." Additionally, she maintains a regular presence at industry events, including ILTM, MITT and EIBTM. Keating is a member of Meeting Professionals International (MPI) and the Society of Travel Executives (SITE), and is an active participant in NYC & Company events.