Asser SamyRejoining the TAJ Palace Hotel Dubai as Director of Sales & Marketing is Asser Samy, a 23-year veteran of the Dubai hospitality sector who previously worked at the hotel as Director of Sales. An Egyptian national, graduated from Faculty of Tourism and Hotels Management -Alexandria University, and continued his study with American Hotels & Motels Association, fluent in Arabic, English and French; Asser began his career working for Sheraton Nile Cruises, at the Front Office responsible of processing group bookings and VIP arrivals.