Cheryl BoyerMs. Boyer's 20-plus year background in providing consulting and asset management to institutional investors, lenders and other key industry players is an ideal addition to Fulcrum's existing core team of hospitality executives. Ms. Boyer was formerly the President of Lodging Advisors, a highly regarded consulting practice with which Fulcrum will maintain a strategic alliance. In addition to her time at Lodging Advisors, Ms. Boyer's career includes senior leadership roles with PricewaterhouseCoopers' Hospitality & Leisure financial advisory practice and Hotel Partners, Inc., as well as consulting experience with Landauer Associates and Laventhol & Horwath. She additionally possesses hotel operational experience with Intercontinental Hotels and Accor. Ms. Boyer graduated from Cornell University's acclaimed School of Hotel Administration. Ms. Boyer is President of WX New York Women Executives in Real Estate and is involved in numerous additional industry organizations. She has authored several articles on hospitality and finance topics and has taught at New York University's Center for Hospitality Industry Studies and has been a guest lecturer at Cornell University.