Appointed Chief Commercial Officer
At Jumeirah Group in Dubai, United Arab Emirates
Based in Dubai and reporting to Chief Operating Officer Nicholas Clayton, Alison Broadhead is tasked with driving Jumeirah’s commercial strategy, building profitable growth, increasing brand awareness and value and leading an international sales and marketing team. She takes on responsibility for sales, marketing, revenue management and communications. Additional responsibilities include the company’s loyalty programme Sirius, its award-winning website and social media platforms, the management of the now world famous brand’s expansion into new markets and its strategic partnerships across the globe.
A British national born in Aberdeen Scotland, Alison Broadhead has over 25 years’ experience in the hospitality industry, of which 15 were spent in the Asia Pacific region. Before joining Jumeirah, she had been working at Queenstown Resort College in New Zealand and prior to this at Marriott International. While at Marriott, Alison held a number of senior international positions including Director of International Business Management/Global Finance Services in Washington DC, Area General Manager in Australia/New Zealand, General Manager Singapore Marriott and Regional Director of Sales and Marketing Asia Pacific.