Kathy Halpern has been promoted Vice President of Sales and Marketing at Palace Resorts
Previously Vice President of Marketing for Palace Resorts, in her new role as Vice President of Sales and Marketing, Halpern will collaborate with the sales team to develop effective strategies with a focus on increasing revenue while continuing to oversee strategic marketing, public relations and advertising initiatives and working with the company’s advertising agency, ISM, for marketing and advertising efforts. A respected powerhouse of the hospitality industry, Halpern brings more than two decades of experience in both hotel and tour operator sales and marketing to her role as Vice President of Sales and Marketing. Prior to joining Palace Resorts, Halpern worked with Occidental Hotels & Resorts for more than 13 years. As Vice President of Sales and Marketing for the company, Halpern successfully managed product distribution, promotional marketing and brand strategy, public relations, business development in growing markets as well as launching new properties and re-branding existing hotels. Halpern’s past experience also includes tenure with Island Destinations, where she held several titles including Vice President of Marketing, specializing in Caribbean, Mexican and Greek island travel. Additional hospitality experience includes positions with Days Inn of America, Americana Hotels and Marriott Host International.
