Appointed Chief Marketing Officer
At WORLDHOTELS in Frankfurt am Main, Germany
In his new role, Paulo Salvador, will oversee the group’s global Marketing operations and will strive to expand the company’s exposure to global travellers worldwide. Among his ambitious projects for the year ahead is the launch of a group-wide Global Loyalty Programme in Q2 2014.
Salvador joined Worldhotels in January 2011 as Executive Vice President Europe, Middle East and Africa, and in the past three years has successfully overseen all of the group’s operations within the EMEA (Europe, Middle East & Africa) region as well as its global sales and distribution activities.