Appointed Vice President of Marketing and Digital Strategy
At Omni Hotels in Irving - TX, USA
Malaszenko joins Omni from Hewlett-Packard (HP) where she worked her way up to vice president of global digital marketing. She established and led HP’s first-ever digital center of excellence, which was responsible for the company’s digital ecosystem, digital integration with marketing campaigns and efforts, as well as its presence on channel and retail sites for HP’s business in 96 countries. While there, HP became the largest brand in the world, the first to hit 1 million followers on LinkedIn, and the first to stream a live Twitter concert. In addition, under Malaszenko’s direction, hp.com became one of the most trafficked internet sites in the world.
Previously Malaszenko was director of social media & commerce for PETCO, where she established and led their digital and social media program for the entire company, including its 1,000+ retail locations. She also has held several positions at Dell, including managing global operations for the company’s Communities and Conversations Organization.