Promoted Executive Vice President, Chief Sales and Marketing Officer
At Diamond Resorts Holdings, LLC in Las Vegas - NV, USA
Mr. Flaskey has more than 18 years of vacation ownership sales and marketing
leadership experience, having held the position of Executive Vice President of Sales
and Marketing, North America for Diamond Resorts International® since December
2010, and was previously Senior Vice President, Sales and Marketing East for Starwood
Vacation Ownership, Inc. and Wyndham Vacation Ownership.
During Mr. Flaskey's tenure as Executive Vice President of Sales and Marketing, North
America for Diamond Resorts International®, he shifted the traditional marketing and
sales model to a highly branded and hospitality-infused process. Using innovation he
transformed the company’s marketing and sales approach to a very high-touch
upstream engagement model; providing each guest with a true service-first approach
to marketing. This process, combined with new product development and strategic
merchandising, produced a much larger transaction size. These processes have
provided the catalyst for the significant sales growth experienced by the company over
the last few years.