Named Spa Director
At Trump SoHo New York - NY, USA
Shelf brings to The Spa at Trump SoHo more than 15 years of experience including her most recent position as general manager of The Peninsula Spa at The Peninsula New York. There, Shelf oversaw management of more than 135 employees while exceeding business growth in overall revenue by $7 million in services and an additional 30 percent increase in retail sales. Previously, Shelf managed the national spa team of more than 15 spas and 500 employees at The Spa at Equinox, where she once again surpassed revenue expectations by $5 million dollars. Throughout Shelf's career, she has successfully implemented new business initiatives, directed renovation projects and provided education and productivity analyses.