Industry Update
Appointment 9 April 2014

Nora Swire

Appointed Senior Director of Marketing
At Hard Rock International, Inc. in Orlando, Florida, USA

Nora Swire Swire brings more than 15 years of experience in hospitality, real estate and retail marketing, including her years at Hard Rock International where she is responsible for global marketing efforts of the Hard Rock Hotels & Casinos brand, as well as individual properties, which include 19 hotels and 9 casinos worldwide. Swire received a Masters of Arts in Mass Communication and graduated Magna Cum Laude with a Bachelor of Arts in Humanities, both from the University of Central Florida.

Hard Rock International, Inc.

With 120 high-energy Hard Rock Cafes and 13 Hard Rock Hotels and Casinos in more than 40 countries, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe.
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Recent Appointments at Hard Rock


6 June 2019 —
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Rachel Mecca - Director of Global Travel Industry Sales

30 April 2019 — Hard Rock International is adding to its stellar executive team, announcing the appointment of Rachel Mecca as director of global travel industry sales in the global sales and marketing department. In her new role, Mecca will be responsible for the development and execution of strategic sales and marketing initiatives for Hard Rock Hotels & Casinos.
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Joelle Shearin - General Manager and President

5 February 2019 — Shearin will oversee all operations for the fully integrated gaming resort. Her most recent role was vice president and general manager at the Argosy Casino Alton in Alton, Ill., as the first female general manager for Penn National Gaming.
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