Appointed Executive Vice President/Chief Development Officer, Hotels
At Hard Rock International, Inc. in Orlando, Florida, USA
Roca will be instrumental in engineering the brand's growth, leading the exploration of new management and acquisition opportunities, as well as establishing and developing the brand's expanding hotel portfolio. Roca brings more than 25 years of global real estate, hotel development and operations experience to Hard Rock, including significant roles with Starwood, Wyndham and Hilton Hotels.
As Senior Vice President Development at Starwood, Roca was in charge of franchise and management contract sales for all seven Starwood brands in Eastern United States, Canada and the Caribbean. At Wyndham, Roca led the franchise and management contract sales for the Wyndham Worldwide hotel brands where he also played a key role in decisions affecting franchise sales including prototype design, fee structure, marketing and franchise administration. Roca began his career with Hilton Hotels working on site at properties including the Fontainbleau Hilton, Miami and Myrtle Beach Hilton. He earned his master's degree in management and organizational development from the United States International University in Mexico City and a bachelor's degree in industrial psychology from the University of the Americas in Mexico City.