Anna M. Gaffney
Appointed General Manager
At The Verb Hotel in Boston, USA
Anna M. Gaffney has been appointed General Manager of The Verb Hotel, a dynamic new property located in Boston’s vibrant Fenway neighborhood. A seasoned industry leader, Gaffney brings with her an extensive background in hospitality management, marketing and sales. She will oversee daily operations for the property, as well as sales, revenue management, marketing and event programming. Robin Brown, long-time Boston hotelier and partner at The Verb Hotel, has tapped Crescent Hotels & Resorts to manage the property.
Gaffney is returning to her roots with Crescent Hotels & Resorts, having previously worked with the premier hotel management company for a number of years. During her tenure with Crescent, she served as Director of Sales and Marketing for multiple properties, including the Holiday Inn Manhattan View and the 400-room Crowne Plaza in Somerset, NJ. Within her first six months at Manhattan View, Gaffney increased RevPAR by 90%, and in 2010, was awarded Director of Sales of the Year.