Karen Callahan named Director of Global Marketing and Public Relations at Playa Hotels & Resorts
Ms. Callahan joins Playa from Splash Direct Marketing, LLC where she was the founder and principal of a B2B marketing and sales consultancy for the travel industry. Prior to starting her own firm, Ms. Callahan was Senior Director of Marketing for Regent Seven Seas Cruises. Ms. Callahan will work directly with Mr. Kevin Froemming, Executive Vice President and Chief Marketing Officer and the team in overseeing the brand marketing and communications for Playa's expanding portfolio of all-inclusive resorts that are redefining the luxury all-inclusive experience. Currently Playa manages Hyatt Ziva Los Cabos, Hyatt Zilara Cancun, THE ROYAL Playa del Carmen, Gran Caribe Real Cancun and Gran Porto Real Playa del Carmen. Opening in early November 2014 are Hyatt Ziva and Hyatt Zilara Rose Hall, Jamaica, followed by Hyatt Ziva Puerto Vallarta (December 2014) and Hyatt Ziva Cancun (2015) with additional properties in the pipeline.
