Appointed Chief Marketing Officer (CMO)
At Wyndham Hotel Group in Parsippany - NJ, USA
Lesnick joins the Hotel Group from Audience Rewards where he served the last six years as President and CEO of the industry-wide marketing alliance created by the major Broadway theatre owners and national arts presenters to promote the development of new audiences and reward loyal patrons.
Previously, he spent nearly two decades working in hospitality in executive leadership roles with Starwood Hotels and Resorts and Hyatt Hotels Corporation. During that time, Lesnick focused on hotel marketing, customer relationship management, online marketing, loyalty and membership programs. He was responsible for leading the successful rollout of the Starwood Preferred Guest program and the company’s field online and CRM marketing organization.
Lesnick earned his Bachelor of Science degree from Cornell University’s School of Hotel Administration and currently serves on the Board of Directors of Audience Rewards.