Eric De NeefEffective immediately, De Neef will be responsible for Rezidor’s entire commercial organisation, taking responsibility for the commercial strategy and achievement of the ambitious revenue growth objectives. He will drive all activities related to Sales, Marketing, Branding, PR, Distribution & E-Commerce, and will closely coordinate global deployment and optimization with Rezidor’s strategic partner Carlson. De Neef, a Belgian national, joined Rezidor in February 2011; the role of Senior Vice President Marketing, CRM & Global Branding Park Inn by Radisson was his most recent position. He is based in Brussels and reports directly to President & CEO Wolfgang M. Neumann. Eric De Neef has a Bachelor in Hotel Management from CERIA-IPIAT in Brussels. Prior to his time at Rezidor, he spent 23 years with Accor where he held General Manager and Regional Director positions in Belgium and was responsible for the global marketing strategy of the Mercure brand in France. At Rezidor, De Neef was instrumental for the re-launch of Park Inn by Radisson as a dynamic, contemporary brand targeting the growing guest clientele of Gen X and Gen Y and being a smart conversion model.