Dara Lum Halekulani Corporation, which owns and manages both Halekulani and Waikiki Parc Hotel on Oahu, Hawaii, has appointed Dara Lum to the position of Communications Director. Ms. Lum will be responsible for all aspects of communications for the hotels and corporation. This announcement was made by Peter Shaindlin, Chief Operating Officer of Halekulani Corporation. Lum brings 14 years of communications experience to Halekulani Corporation. Most recently, she worked at McNeil Wilson Communications, the public relations division of Anthology Marketing Group where she represented Hawaiian Airlines, the Hawaii Lodging & Tourism Association, Prince Resorts Hawaii and the Kauai Visitors Bureau. Prior to McNeil Wilson, Lum served as the media director for the Hawaii International FIlm Festival. Lum holds Bachelor's degrees in both journalism and communication from the University of Hawaii at Manoa. She is a member of the Public Relations Society of America, Hawaii Chapter and has handled the public relations and marketing for the Visitor Industry Charity Walk for the past 12 years.