Tan Hong Kheng
Promoted Chief Executive Officer (CEO)
At Tune Hotels Group in Petaling Jaya, Malaysia
In his previous capacity Hong Kheng had been responsible to oversee investments by the
CIMB Group since 2007 in Tune Money and Tune Ins Holdings Berhad. Tune Group is a
lifestyle business conglomerate founded by Tan Sri Tony Fernandes and Datuk Kamarudin
Meranun. The Tune Group companies are Tune Air (a substantial shareholder of low cost
carrier AirAsia Group), Tune Hotels, Tune Money, Tune Insurance, Tune Talk, Think BIG
Digital, Tune Box, Tune Studios, Queens Park Rangers Football Club (QPR) and the Epsom
College in Malaysia.
Hong Kheng started assuming the role as CEO of Tune Group in May 2014. The position was
newly created. He was also redesignated as the Executive Director of the Group’s listed
insurance holding company, Tune Ins Holdings Berhad on 1 July 2014.
Hong Kheng was previously with the CIMB Group where he had spent 18 years in various
capacities, including his last as the Group General Counsel. He was responsible in setting up
and leading CIMB Group’s Special Situation Investments department in 2006 and was
appointed Executive Director of PT CIMB Niaga Securities Indonesia in 2003. With CIMB
Group, Hong Kheng had had broad cross-departmental experiences including in the areas of
principal investing, investment banking, corporate finance and capital markets.
Hong Kheng holds a Bachelor of Economics (Accounting major) and a Bachelor of Laws (LLB)
from Monash University, Australia. He was called to the Malaysian Bar and was a practising
lawyer prior to joining the corporate world.
Hong Kheng is also a member of CPA Australia. He earned his Master of Business
Administration from the University of Chicago Booth School of Business on a corporate