At The School of Hospitality Business at Michigan State University in East Lansing - MI, USA
Dr. Michael McCall has been named the 12th director of The School of Hospitality Business in the Eli Broad College of Business at Michigan State University and will hold the National Automatic Merchandising Association (NAMA) Professorship. He officially joins the Broad College on January 1, 2015.
Dr. McCall comes to the position with his MA and Ph.D. from Arizona State University. He was most recently professor and chair of the Marketing and Law Department at Ithaca College in New York, where he was a faculty member since 1989. He has also been a visiting scholar and research fellow in the Center for Hospitality Research, School of Hotel Administration at Cornell University.
Dr. McCall teaches in the areas of consumer behavior, and marketing management for services and pricing. His research focuses on the role of customer reward programs and on strategies for creating customer loyalty, rebate programs, and perceptions of price and value among competing hospitality and service products.
Dr. McCall has authored several papers that examine the role of restaurant tipping as a form of service evaluation. His work has been funded by the National Institutes of Health and has appeared in the Journal of Applied Psychology, the Journal of Socio-Economics, and The Cornell Hospitality Quarterly, among others. He serves on the boards of the Service Industries Journal and The Journal of Applied Marketing Theory, and he consults with a variety of service organizations on marketing strategy pricing, brand loyalty, and methods for increasing customer evaluations of value. In addition, his work has been covered in such popular press outlets as the New York Times, London Financial Times, LA Times, Washington Post, and USA Today, as well as on CNBC.
Succeeding Dr. Ron Cichy, the longest-serving director in The School's nearly 90-year history, Dr. Michael McCall will lead a School that is industry-specific and independent within the Broad College of Business at MSU. Founded in 1927 at the urging of the Michigan Lodging Association, The School under Dr. Cichy's leadership has been globally recognized as the top-ranked hospitality business school in the world. It is known for its hard-working, energetic, and diverse students; a rigorous and innovative curriculum which includes a Specialization in Real Estate Investment Management; well-respected faculty members who lead in research and teaching; dedicated and talented staff members; and over 9,000 alumni who lead in every hospitality industry segment and have shaped the industry since the late 1920s.
Referred to as WE are THE School™, "WE" represents students (first and foremost), faculty and staff, alumni, and industry partners. "THE" refers to The School's four foundations of learning: Operations, Management, Real Estate, and Think Like the Owner. The School's Vision is to be the recognized leader in Hospitality Business education, research, and service.
"We welcome Dr. Michael McCall to the Spartan nation," says D