Appointed Director of Marketing
At Coco Collection in Male, Maldives
To lead the marketing efforts of the group, Shafa Shabeer (right) has been appointed as Director of Marketing for Coco Collection. With a Masters in Marketing and Strategy from University of Warwick, Shafa has in depth knowledge of the properties, having worked with Coco Collection from 2002 until 2013. During this time, she implemented property action plans with the ultimate goal to successfully position the brand in the luxury market. Having grown up with the Coco values instilled in her by Shabeer Ahmed, her father and the founder of the Sunland Group of Companies, she will ensure that Coco Collection maintains its status as a leading boutique luxury brand.