Doris GreifDoris Greif, currently general manager of Jumeirah at Etihad Towers in Abu Dhabi, has been appointed to the role of regional vice president Europe as well as general manager of Jumeirah Frankfurt. Her role in Abu Dhabi will be assumed by the current hotel manager, Stefan Fuchs. A German national, Greif first joined Jumeirah in 1999 and since then has successfully undertaken a number of senior roles in the company including executive assistant manager in charge of rooms at Jumeirah Beach Hotel, general manager Jumeirah Beach Club Resort & Spa, general manager operations and general manager Jumeirah Emirates Towers. She left the company in 2008 to take on the role of chief operating officer - city operations at DIFC Investments before re-joining Jumeirah in 2010 to become general manager of Jumeirah at Etihad Towers where she has successfully led operations at the Jumeirah Group’s award-winning property in Abu Dhabi. Greif’s leadership of the property has been credited with guiding Jumeirah at Etihad Towers from its opening to the respected position it holds today. Under her guidance the property was recognised as World’s Leading New Hotel by World Travel Awards in 2011, just months after opening, while it has since gone on to win numerous other high profile awards. This success has been recognised by Jumeirah, with Greif promoted within the fast growing Jumeirah Group, given responsibility for the fast growing European markets. Greif, who takes up her new role on October 1st 2014, leaves Abu Dhabi with her reputation much enhanced following a successful spell at one of the most exciting hotels in the region.