Appointed Director of Sales and Marketing
At The Saxon Hotel, Villas and Spa in Johannesburg, South Africa
The Saxon Hotel, Villas and Spa is pleased to announce the appointment of Adam Beadon as the Director of Sales and Marketing. The move comes following the Saxon’s brand refresh and is aligned to the company’s plans to step up the pace of its expansion into other key sectors of the leisure and corporate sales market.
What has been a year of great success for the hotel and the brand in terms of awards and innumerable food and wine accolades, Beadon’s nomination echoes Managing Director, George Cohen’s current vision to select only the finest and passionate hoteliers to contribute to the future growth of the Saxon.
With a wealth of experience in the international hospitality market, Beadon joins the Saxon after eight years of working with InterContinental Hotel Group (IHG) within their InterContinental and Crowne Plaza brands in the Middle East. A South African national, Beadon completed his Bachelor’s degree in International Hotel Management at the International College of Hotel Management in Australia, before heading straight for the Middle East to work in Doha at the InterContinental Hotel. His passion for sales, for people and for building relationships saw him quickly rise up the ranks to one of the youngest directors within the IHG Group, where he was named Director of Sales and Marketing at the Crowne Plaza Oman at the age of 28. During his time with the IHG brand, Beadon was responsible for repositioning and restructuring their sales, with an inherent focus on driving business from the international corporate and leisure market.