Ayse Ocal AbbasAyse Ocal Abbas has been appointed to the role of area e-commerce marketing manager. With more than eight years' experience in marketing, Abbas will act as the e-commerce lead within the area to execute the group's e-commerce strategy to maximise the direct online revenue potential. She will work in close collaboration with the area revenue generation team and hotel marketing teams to drive online profitability and provide research and analyses on the latest online developments and market trends within the area.