Liza LandsmanChoice Hotels International has announced a key addition to its Board of Directors. Liza Landsman, EVP and Chief Marketing Officer of E*TRADE, brings over 20 years of digital, mobile and social media experience with large global companies and start-up businesses to the Choice Board. She possesses a strong background in financial services, particularly within the consumer banking, wealth management and credit card industries. In her current role at E*TRADE, Landsman is responsible for the company's marketing initiatives and sits on the Executive Committee of the firm. Prior to her role as Chief Marketing Officer at E*TRADE, Landsman served as Managing Director of Digital Marketing at BlackRock, Inc., Operating Partner and Acting Chief Marketing Officer at Bravas Partners LLC, and served in a variety of roles at Citigroup, Inc. over a 10-year period. She was also previously employed by Flooz.com, Inc., IBM Corporation and Writers House Inc. In addition to her new role on the Choice Board of Directors, Landsman currently serves on several nonprofit boards, including GO! Project and A Room of Her Own.