Diane Bouzebiba Amadeus IT Group, a leading provider of advanced technology solutions for the global travel & tourism industry, has announced that it has promoted Diane Bouzebiba to Director of Distribution Strategic Initiatives, effective 01 February 2015. In her new role, Diane will be based at Amadeus’ global headquarters in Madrid. Amadeus’ Distribution business plays a vital role in enabling the company to identify and deliver innovative products and services that promote long-term, sustainable profitability for the travel and tourism industry. At the same time, it also seeks to equip the industry to meet the dynamic and diverse needs of today’s travellers. Diane will be responsible for overseeing strategic initiatives and diversifying Amadeus’ solution and service offerings. The growth opportunities she will spearhead are a critical part of Amadeus’ ongoing efforts to deliver a broader range of products, services, and business-enhancing solutions. Diane joined Amadeus in 2001 as part of the front office business development group, before becoming the Senior Manager of Amadeus Tours. Diane has also worked as the Business Unit Manager for Amadeus Rail. Most recently, Diane held the position of Managing Director of Amadeus UK & Ireland for three years, where she worked on a number of initiatives including deploying more low fare airline content, integrating hotel bedbanks, and enhancing mobile platforms.