Appointed Director of Sales and Marketing
At Pan Pacific Hotels Group in Singapore, Singapore
Pan Pacific Singapore is pleased to announce the appointment of Elaine Kum as Director of Sales and Marketing. In this new role, Elaine will be leading the Sales and Marketing team of this 790-room hotel, Pan Pacific Hotel Group’s largest property, located in the heart of Marina Bay. Apart from managing MICE, Group Rooms, Catering Sales and Event Services, she will oversee Marketing, Public Relations and Advertising. An alumna of Northumbria University with a Bachelor of Marketing Management, Elaine’s 24 year career in the hospitality industry began shortly after graduation when she joined the Royal Holiday Inn Crowne Plaza’s Front Office. Elaine developed her career through a series of appointments with luxury hotels including Mandarin Oriental, Singapore, Sheraton Towers Singapore, and most recently, Singapore Marriott Hotel where she oversaw the Sales, Catering and Marketing teams as Director of Marketing.
Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties.more information
Recent Appointments at Pan Pacific
28 August 2019 — Paul Flett has been named as the new General Manager at Parkroyal Parramatta, moving into the role vacated recently by new Tourism Accommodation Australia National CEO, Michael Johnson. Returning to the Pan Pacific Hotels Group and to Australia from his most recent post overseas at Pan Pacific Sonargaon Dhaka in Bangladesh, Flett also brings experience at Parkroyal Darling Harbour in Sydney, where he oversaw the engineering, front office, restaurants, bars, events and housekeeping teams before being promoted to General Manager three years ago.read more
29 July 2019 — The board of directors of UOL Group, parent company of Pan Pacific Hotels Group (PPHG), has announced that Choe Peng Sum will be appointed CEO of PPHG with effect from September 1, 2019. In his new role, Choe will be responsible for the day-to-day operations of PPHG's hotels and serviced apartments, marketing and brand standards, as well as business development and expansion of the group's hospitality business under the Pan Pacific and Parkroyal brands.read more