Steven Taylor has been appointed chief marketing officer (CMO) at Shangri-La Group
Taylor is the former vice president of marketing for Starwood Hotels & Resorts,Europe, Africa and the Middle East, where he was responsible for 260 hotels under nine brands including The Luxury Collection, St. Regis, W and Westin. Previously, Taylor held senior roles at Starwood for over 16 years in brand management, digital marketing, partnerships and loyalty marketing, e-commerce and revenue management. Taylor holds an Executive MBA from the Swiss School of Hospitality & Tourism. In his role as CMO, Taylor will oversee all functions across Shangri-La's Sales and Marketing Division, including revenue management, sales, digital marketing, brand communications, loyalty and partner marketing, customer insights and relationship management, reservations and distribution and corporate communications.
- View Steven Taylor's LinkedIn Profile
- Steven Taylor is a graduate of EHL Swiss School of Tourism and Hospitality SSTH in Passugg - Switzerland