Nick Pilbeam has been appointed Divisional director at Reed Travel Exhibitions in London
Pilbeam replaces Richard Mortimore, who was promoted to chief executive of Reed Exhibitions UK in 2014. In his new position, Pilbeam, boasting extensive growth strategy knowledge and industry insight, will head up the travel division of the event organiser, Reed Exhibitions. Pilbeam spent the majority of his career with British Airways. He then moved to Avios, the air miles loyalty programme in 2008 and was most recently accountable for the entry and global growth strategies into new markets and new partners. Adding to this, he led the launch of the Avios currency worldwide with British Airways Executive Club and Iberia Plus programmes including transforming the Airmiles programme in the UK. Pilbeam spearheaded Avios’ expansion into South Africa with the launch of the Avios Travel Rewards Programme in that market, securing high profile strategic partners spanning the finance and retail sectors.
