Vanessa Ledesma The Caribbean Hotel & Tourism Association (CHTA), in a move to strengthen its management team, has created a new post and named marketing and media executive Matt Cooper as the Chief Marketing Officer (CMO) for the association and, at the same time, promoted long-time Director of Operations and Events Vanessa Ledesma to Chief Operating Officer (COO). The announcements were made by Frank J. Comito, newly named CEO and Director General of CHTA.