Industry Update
Appointment26 February 2015

Tony Ross

Joined BirchStreet Systems as Vice President of Business Development

Tony RossRoss will be responsible for creating and building new markets designed to help achieve the company’s global business objectives. Ross will have strategic oversight into the gaming and casino industry along with tapping into other targeted industries. Ross is a respected executive with a distinguished career leading sales operations for successful software companies within the hospitality and gaming arena with over 20 years of experience. Ross has deep product and service knowledge of procure-to-pay solutions that will benefit BirchStreet’s existing customers as well as new ones.

BirchStreet Systems

BirchStreet Systems, Inc. provides global enterprises with a complete procure-to-pay business solution deploying a SaaS model using cloud technology. BirchStreet software focuses on improving business processes by automating eProcurement, AP Automation, Inventory Control, Recipe Management System, Capital Projects and Executive Dashboard modules to support the hospitality industry.
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Recent Appointments at BirchStreet Systems

Jo Stanford - Vice President Strategic Accounts EMEAI

3 April 2019 — BirchStreet Systems today announced the addition of Jo Stanford to their growing team in Europe, Middle East, Africa, and India (EMEAI) region. With over 15 years of hands-on executive-level positions in hospitality operations, IT and finance at De Vere Hotels, combined with five years of leading the EMEAI and the Asia Pacific hospitality technology operations at Newmarket International and Amadeus Hospitality, Stanford brings deep knowledge of understanding customer's needs and delivering enterprise-level software and services around the world.
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Dan Hiza - Managing Director EMEA

14 March 2019 — BirchStreet Systems today announced the addition of Dan Hiza to the executive team as the company's Managing Director for Europe, Middle East & Africa (EMEA). With 30 years of hands-on Operations, Sales and Business Development experience at Newmarket International and Amadeus Hospitality, Hiza brings a deep background in delivering enterprise-level hospitality software and services around the world.
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Paul Rantilla - Chief Commercial Officer (CCO)

26 September 2018 — Rantilla brings 25 years of sales experience in the hospitality enterprise software industry. Before joining BirchStreet, Rantilla was EVP of Sales at Amadeus Hospitality which he joined in 2014. Prior to Amadeus, Rantilla spent twelve years as EVP of Global Sales at Passkey International and prior to that he was Director of Sales at Newmarket International, which was acquired by Amadeus IT Group SA in 2013 to form Amadeus Hospitality.
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