Heidi BergosHeidi Bergos, previous director of sales & marketing for Laguna Cliffs Resort & Spa, has been named the new director of sales and marketing at Hotel Irvine, a recently reopened and renovated 536-room Orange County hotel owned and operated by The Irvine Company. With nearly 25 years of experience in the hotel industry, Bergos has worked in sales and marketing, with expertise in group and transient sales, team building and productivity and performance management as well as generating and leveraging revenue. Bergos comes to Hotel Irvine with an extensive background in the hotel industry, with a lengthy resume including executive level positions at The Charles Hotel in Cambridge, Mass.; Le Meriden Cambridge, Cambridge, Mass.; and Stonebridge Companies in Englewood, Colo., where she directed sales and marketing efforts for ten full-service hotels. In addition, she was a director of sales and marketing for Starwood Hotels, working with such brands as Westin and Sheraton. She started her career at Hyatt Hotels & Resorts as a sales manager for The Hyatt Regency DTC in Denver and The Hyatt Regency Chicago O’Hare.