Cristina Ong-Cruz As Makati Shangri-La’s Director of Sales and Marketing, Cristina Ong-Cruz brings with her over 23 years of Sales and Marketing experience in the hospitality industry, with proven expertise in all areas of hotel marketing such as sales, revenue management, direct and online marketing, public relations, advertising and social media management. Ms. Ong-Cruz joins Shangri-La Hotels and Resorts for the first time, equipped with an in-depth understanding and analytic approach to business, vital to Makati Shangri-La as one of the flagship properties in the Philippines that is ready for higher growth to maintain its market leadership.