Appointed General Manager Marketing
At Choice Hotels Australasia in Melbourne, Australia
Choice Hotels Australasia has appointed Matt Taylor as General Manager Marketing following his significant contribution to the company during a period of growth. Having built a career in retail and tourism, Taylor’s experience has provided a solid foundation for Choice Hotels since he joined in 2012.
In his time at Choice, Taylor has led the implementation of many digital, online and social strategies for the brand. In 2015, the Choice Hotels’ Marketing team launched the local area marketing kit (LAMkit), a cloud-based platform which allows franchisees to create their own marketing collateral and stationery remotely. The portal then links directly to printers and digital advertising systems to make the process easy for franchisees.
Sponsorship has been a significant focus for Taylor, including establishing partnerships with the PGA of Australia, New Zealand Golf, Australian Cricketers Association, New Zealand Cricket Players Association and charity partners Cystic Fibrosis New Zealand and Kids Under Cover.
Before commencing his role with Choice Hotels, Taylor began his career with PETstock, where over a seven year period he built his way up to General Manager Marketing, before holding positions with Crazy Johns as the National Marketing and Communications Manager and Global Retail Brands as the National Marketing Manager.