Industry Update
Appointment30 April 2015

Rachel Howard

Appointed Loyalty Marketing Manager Asia Pacific
At Hilton Worldwide in Singapore, Singapore

Rachel HowardRachel HOWARD (ESSEC IMHI 2011) has joined Hilton Singapore. She is responsible for the overall management of the Hilton HHonors loyalty program in Asia Pacific, with a specific focus on building the awareness, engagement and advocacy for the brand portfolio across the Asia Pacific markets, increasing active loyalty program membership and driving incremental revenues for both rooms and F&B revenue. Prior to that Rachel was Corporate Head of Brand Management & Services Tauzia Hotel Management based in Jakarta, Indonesia. She joined Tauzia upon graduation.

ESSEC Business School

Rachel Howard (Class of 2011) is a graduate of ESSEC Business School in Cergy Pontoise - France
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Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories.
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