John Peyton has been appointed Senior Vice President, Brands and Shared Services at Starwood Hotels & Resorts
Peyton, who most recently led the company’s Global Initiatives team, will combine his expertise in global operations and brand building to drive innovation and ensure Starwood’s 10 brands remain crisp in the eyes of guests, customers and developers. During his 15-year tenure at Starwood, Peyton has held a number of senior operations and marketing positions, and in 2005, he led a significant brand positioning effort for Starwood, called Building World Class Brands – a defining moment in the company’s evolution as a brand powerhouse. In his new role, Peyton will also oversee food and beverage, revenue management and Starwood’s integration strategy for Design Hotels. He will report directly to CEO Adam Aron.
