Danelle Ayers The new senior management role has been specifically created for Ayers to strategically manage both the sales and marketing function across five New Zealand properties. Ayers was first hired in 2011 by Rydges Wellington as Director of Sales & Marketing when the property first opened in the Capital. Two years later her role expanded to oversee the sales function of Rydges Latimer Christchurch when the new hotel opened its doors. Since her appointment Aye rs has triumphantly made her mark within the global brand and been the brains behind innovative traditional and social media activation campaigns that have raised the benchmark and won plaudits within the hospitality industry. As a result, for three years running the high-performer has dominated the national hospitality awards judged by Hospitality New Zealand and won the Excellence in Marketing category repeatedly. Hospitality New Zealand Chief Executive Officer, Mr Bruce Robertson, whom represents 2,400 hospitality businesses throughout the country, says the awards truly represent the best that this country has to offer. An outstanding performer in international hotel sales and marketing, Ayers has big plans for continuing her savvy sales and marketing momentum across all Rydges properties in the New Zealand territory. She will be wholly responsible for identifying new business opportunities, leading and managing the national sales team, overseeing national key accounts and developing and managing all strategic campaigns. Ayers new role will continue to encompass her existing responsibilities at Rydges Wellington. Rydges Hotels and Resorts is one of Australasias largest tourism operators with 7,528 mid-scale and deluxe rooms in desirable CBD, regional and resort locations across Australasia, the Middle East and the United Kingdom.