Jennifer EtheringtonJennifer is a revenue management professional with over 30 years experience in hospitality and tourism. After holding senior positions in hotel operations and reservations, both with major brands and independent hotels, Jennifer chose to specialize in revenue management for the past 20 years. Jennifer brings senior-level, strategic and tactical abilities to clients. She has worked with leading hotel properties and management groups such as OPUS Vancouver, Trilogy Pacific and Metropolitan Hotels. Jennifer has a keen interest in technology and its impact on revenue management. Jennifer serves as Vice President of Membership for the HSMAI– BC Chapter Board of Directors, and holds a Certificate in Revenue Management from Cornell University’s School of Hotel Administration.