Tay Li-lin Furama Hotels International (FHI) has announced the appointment of Tay Li-lin as Regional Marketing Communications Manager. In her new capacity, Singapore-based Li-lin will develop, drive and oversee the marketing and communications functions for Furama properties under the Furama, FuramaXclusive and FX brands in the region. She is responsible for developing and implementing marketing and public relations strategies to drive the positioning of the brand, business and performance goals. Li-lin has more than 12 years of experience in the hospitality, publishing and public relations industries. Prior to her new role, Li-lin drove public relations and marketing communications activities at Crescendas Group, including Crescendas Hospitality Management where she was instrumental in the rebranding for the Group and Aqueen Hotels, garnering important international and local publicity. She has also held several positions at Pan Pacific Singapore & Parkroyal on Beach Road between 2001 and 2010.