Guy Parsons Budget hotels operator easyHotel PLC recently announced it has appointed Guy Parsons as its new chief executive officer, with effect from August 10. Parsons is the former chief executive of Travelodge, the hotel chain, and has spent time in the past working for Whitbread PLC, the owner of Premier Inn, and French hotel group Accor SA. He replaces Simon Champion in the role, who is leaving to "pursue other interests", easyHotel said.