Martin WormullMartin Wormull has been appointed general manager of the highly-anticipated Conrad Fort Lauderdale Beach, opening early 2016. Prior to his new role at Conrad Fort Lauderdale Beach, Wormull was Senior Director, Luxury Brand Performance Management – Americas for Hilton Worldwide Luxury & Lifestyle Brands, working directly with area leaders and management companies to develop and implement successful and measurable programs for Hilton Worldwide luxury brands, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts. Wormull also served as general manager of Conrad Miami from 2008 to 2012, where he significantly increased revenues, profitability and customer service, and received recognition as the 2011 Conrad Hotels & Resorts' General Manager of the year at LUXCON. He remains active in a number of hospitality industry organizations including International Luxury Hotel Association, Hospitality Sales & Marketing Association International and Florida Restaurant & Lodging Association.