Lara BeecheyLara Beechey brings a wealth of experience to her new role as General Manager of Holiday Inn London – Bloomsbury. Her CV lists a number of senior roles at Holiday Inn hotels in Mayfair, Bristol, Reading and Eastleigh, as well as Crowne Plaza Heathrow Airport, over the past 17 years. Prior to being appointed General Manager at Holiday Inn London – Bloomsbury, Lara held the post of South West and Wales Cluster General Manager for Intercontinental Hotels Group. She will be responsible for ensuring the best possible experience for guests at the hotel, while driving revenue generation and building a team of accomplished employees.