Michael EllmanThe Radisson Hotel Rochester Riverside is pleased to announce the appointment of Michael Ellman to Director of Sales and Marketing at the property, effective immediately. Ellman has tremendous experience, as he has worked in the hospitality industry for the past 30 years. Ellman's past experience includes his most recent role as Director of Sales and Marketing and Acting General Manager at the CoCo Key Water Resort in Waterbury, Connecticut, where he resurrected sales and reconstructed the sales team. He has also worked as Director of Sales and Marketing, as well as Manager, for a number of other hotels in and around the Connecticut area. The Radisson Hotel Rochester Riverside is managed by GF Management and owned by one of its affiliates. Both the Radisson Hotel Rochester Riverside and GF Management are certain Ellman has what it takes to promote the hotel effectively. "We are thrilled to welcome Michael to our extraordinary team," said William Speidel, Vice President of Sales and Marketing for GF. "We are confident his knowledge of the industry and fresh approach to marketing will successfully create new business for our hotel." Ellman is ready to take on the 'Yes I Can' service that Radisson was built upon to ensure the satisfaction of each guest, and is certain he and his team will reach new goals and exceed expectations as he takes on his new role.