Appointed Director of Digital Marketing
At Chesapeake Hospitality in Greenbelt - MD, USA
Chesapeake Hospitality, a dynamic third-party hotel management company, has added hospitality industry veterans Melissa Grossarth to serve as director of digital marketing and ecommerce, and Mike McCarthy as regional director of operations to its expanding team of hotel management professionals. Kim Sims, president of Chesapeake Hospitality, made the announcement.
With more than 10 years of extensive experience in ecommerce and marketing, Grossarth will augment Chesapeake’s ongoing pursuit of optimization of its revenue and distribution channels and providing industry-leading results. Prior to joining Chesapeake, she was the ecommerce director at Your DC Hotels, where she developed the e-Business strategy and marketing plan for all online initiatives and promotional programs for 14 hotels in Washington D.C. and Northern Virginia.
Grossarth earned a Bachelor of Arts in English from Rutgers University and a Master of Science in business administration from Boston University.