Matt Granfield has been appointed Executive Director – Digital at Mantra Group
Matt Granfield has joined the Mantra Group Executive Committee as Executive Director – Digital, overseeing the Group’s e-commerce and digital strategy. His appointment reflects the increasing focus on digital initiatives undertaken by the expanding Australian hotel group and retail focused companies both in tourism and other industries. With over 15 years of digital and marketing experience, Matt was previously Head of Customer Marketing and Digital at Heritage Bank, and prior to that a partner and consultant with some of Australia's best-known creative agencies working on both tourism and financial services brands. Matt joins Mantra Group as a member of the Executive Committee reporting to Chief Financial Officer Steven Becker with recruitment currently underway for the other members in the newly created Digital team. Matt studied his MBA at the University of Queensland and The Wharton School at the University of Pennsylvania, and is a graduate of Harvard Business School's Strategic Marketing Management program. He is an Associate Fellow of the Australian Marketing Institute and the Australian Institute of Management.
