Ray SimsRay Sims, a hotel veteran in the US, is a heavy weight hire for hotel representation company HotelREZ Hotels & Resorts; as the company renews its focus on the North American market. The former Senior VP of sales at GENARES Reservations, Sims has specialized in the hotel central reservation technology industry for the past twenty years. Acting as Vice President of Business Development for the Americas, Sims will be working to increase the company’s portfolio of hotels represented on the Global Distribution Systems under the HotelREZ HO chain code, as well as secure increased business for the company’s global portfolio of independent hotels. Together with the HotelREZ Business Development team, Ray will also be responsible for seeking to build new partnerships within the US and Canada.