Gerald PeckShore Hotel, the leader in sustainability among Santa Monica's luxury hotels, announces the appointment of Gerald Peck as general manager and Lucy Zatloukal as director of sales to its executive team. Peck and Zatloukal bring more than three decades of combined experience in the luxury hotel business, including success at impressive brands in the California market. Peck began his career at Shore Hotel in May 2013 as the director of finance. Prior to joining the Hotel, Peck was with the Joie de Vivre hotel group as multi-property controller at Custom Hotel and Pacific Edge Hotel, and with Palisades Hospitality in various positions including corporate controller and concluding his time with the company as general manager of Palihouse Holloway. Prior to Joie de Vivre, Peck held various controller positions with notable brands such as KOR Hotels, Rim Hospitality, and Starwood Hotels and Resorts Worldwide. He holds an MBA from The Paul Merage School of Business at University of California, Irvine, and a BBA in Accounting from University of Washington, Seattle and resides in Hawthorne, Calif. with his wife and 2 of their children.