Irene (Ai Ling) Lee Irene (Ai Ling) Lee will take on the role of Sales Director, North Asia and will operate from the new Hong Kong office. Irene comes on board with 17 years of APAC advertising and media industry experience. She joins ADARA from Publicitas in Hong Kong where she focused on the travel and tourism sector, working with clients such as the Hong Kong Tourism Board, Hangzhou Tourism, Chengdu Tourism, Peninsula Hotels, Vietnam Airlines and Cathay Pacific.