Tammy Lucas has been promoted Vice President, Marketing at BWH Hotels
During her tenure at Best Western, Lucas has led regional marketing, Best Western Rewards, brand marketing, digital marketing, advertising, and, most recently, the brand’s distribution partnerships. In her current role, Lucas leads the marketing and advertising teams by setting the strategy and direction for key deliverables on brand marketing and advertising, Best Western Rewards, digital marketing, digital partnerships, direct marketing and search. Under her leadership, Best Western Rewards, the chain’s loyalty program, doubled the program’s membership and revenue to member properties in less than five years, and gift card sales increased more than 50%, according to the company. She also led the complete overhaul and rebranding of Best Western Rewards in 2009.
